Slow first response
Leads go cold in minutes. Most businesses answer in hours.
For service businesses that sell by appointment
Every lead answered in 60 seconds. Every serious buyer booked.
We bring in leads from Meta ads, Google ads and your website. Our AI replies to every one within seconds, and the serious buyers get booked straight into your calendar. You just show up and do the job.
We test your real response time first
You own every account & lead
Live in 30 days
Tuesday, 14 May
9:41
META ADSnow
New lead: Sarah M.
Asked for a quote
GOOGLE ADSnow
New lead: David K.
Wants a call back
YOUR WEBSITEnow
New lead: Maria L.
Filled in your contact form
LEAD CRACK AInow
Replied to all 3 leads in under 10 seconds
SM
Sarah M.● New lead · Meta Ads
00:00
Quote request received · just now
Hi Sarah! Thanks for contacting [Your Business]. Happy to help with your quote. What do you need done?
Hi, I'd like a price for your service at my place
Of course! When are you hoping to get it done, and what's your postcode?
Within 2 weeks. It's 90210
Great, we cover that area. We can see you Thu 10:30am or Fri 2pm. Which is better?
Thursday works 👍
✓ APPOINTMENT BOOKEDThu 10:30 AM · Added to your calendar
BOOKEDnow
New booking: Sarah M.
Thu 10:30 AM · Serious buyer ✓
New leadsMeta · Google · Website
Replied in8 seconds
Serious buyer?
0
Your calendar+1 appointment
Demo: how every lead is handled
6+years building lead systems for service businesses
4markets: US, UK, Australia, Canada
1team owning ads, AI, CRM & reporting
Every channel your leads come from, connected to one system
How it works, in plain English
We bring you customers. Our AI books them in. You do the work.
No tech talk. Here's exactly what happens, from the first ad to the booked job.
1
We bring in the leads
Meta and Google ads, a website that converts, plus calls, DMs and your Google profile.
2
Someone asks for a quote
They fill in a form on your ad or website, call you, or send a message.
3
Our AI texts them back in seconds
Friendly, like your best receptionist. Day or night, even when you're busy on a job.
4
It checks they're serious
A few simple questions, so you only spend time on real buyers.
5
They're booked on your calendar
You get a text with the details. Just show up and do the job.
Your job
Show up. Do great work. Get paid.
- Turn up to appointments
- Do the job
- Watch the calendar fill
Our job
Everything else.
- Ads
- Instant replies
- Follow-ups
- Booking
- Monthly report
The real problem
You don't have a lead problem. You have a leak problem.
Most businesses pay for leads and then let them go cold. The job goes to whoever replies first, and that's rarely the best company. It's the fastest one.
How most businesses respond
0:00Lead fills out your formLands in an inbox nobody's watching
Lead fills out 2 competitors' formsStill shopping, still waiting
Your team calls backVoicemail. Lead already booked someone else.
One follow-up text, then nothingLead marked "not interested"
Result: paid for a lead, lost the job.
With the Lead Crack engine
0:00Lead fills out your formEngine picks it up instantly
Personal SMS goes outSounds like your team, not a robot
Qualified: budget, timeline, locationScored and tagged in your CRM
Appointment booked on your calendarYou get a text. Reminders go out automatically.
Result: booked before competitors reply.
Missed calls
Every unanswered call after hours or on a job site is a customer who calls the next name on Google.
No real follow-up
One call, one text, then silence. Most buyers need more touches than that before they book.
Dead lead database
Hundreds of past enquiries you paid for, sitting in a spreadsheet and never contacted again.
Leak calculator
What are slow leads costing you?
Move the sliders. Use your own numbers.
Revenue leaking every month
Plug my leaks
$0
That's $0 a year in jobs you already paid to find.
0leads lost / month
0jobs lost / month
Estimate from your inputs only: leads × leak % × close rate × job value. Your audit shows the real number.
The Lead Crack mechanism
We don't just run ads. We build the machine behind them.
Five stages, one system, one team accountable for it. We call it the CRACK Engine.
C
Stage 1 · Attract
Command attention
Meta and Google campaigns aimed at buyers with intent, with a landing page built to convert. We optimise for booked jobs, not cheap leads.
- Meta Ads
- Google Ads
- Landing pages
- Offer design
Wk 1IllustrativeWk 7
R
Stage 2 · Respond
Reply in 60 seconds
Every form, call and DM gets a personal reply in under a minute, day or night. Missed calls get an instant text back.
- AI SMS
- AI voice
- Missed-call text back
- 24/7
Form lead → SMS sent0:08
Missed call → text back0:05
Facebook DM → reply0:12
A
Stage 3 · Assess
Qualify automatically
The AI asks your questions (budget, timeline, location, decision-maker), scores the lead and filters out tyre-kickers before your team spends time on them.
- Lead scoring
- Custom questions
- Smart routing
Homeowner?YES
Timeline under 60 days?YES
In service area?YES
Score88
C
Stage 4 · Calendar
Book the appointment
Qualified buyers book straight into your calendar. Reminders cut no-shows, and your team only talks to people ready to buy.
- AI booking
- Reminders
- No-show recovery
MON
TUE
WED
THU
FRI
9:00
9:00
10:30
11:00
1:00
2:00
3:30
2:00
4:00
K
Stage 5 · Keep
Keep every lead working
Nobody falls through the cracks. Long-term nurture, quote chasers, old-lead revival, reviews and referrals. All tracked from ad spend to revenue.
- Nurture
- Reactivation
- Reviews
- Revenue reporting
New
Qualified
Booked
Won
What we install
Three ways in. One system at the end.
Start where you'll see money fastest. Every engagement runs on the same CRACK Engine.
Revive
You already have a list of old leads and past customers.
OutcomeBooked appointments from leads you already paid for
- We dig up your old enquiries
- AI texts & emails them a fresh offer
- Replies qualified and booked for you
- 30-day sprint, no ad spend needed
Respond
You already get leads, but too many go cold.
OutcomeEvery lead answered, qualified and booked, automatically
- Every lead gets a reply in under 60 seconds
- Missed a call? They get a text instantly
- AI checks they're serious, then books them
- One simple dashboard showing every lead
Run
You want more leads coming in and every one of them worked.
OutcomeA predictable flow of booked appointments, run by us
- Everything in Respond
- We run your Meta & Google ads
- A website & landing pages built to convert
- Weekly tweaks + a report you can actually read
What we don't do:SEO retainersSocial media postingLogo designWebsites with no lead system behind them"AI consulting"
Why Lead Crack
Agencies stop at the lead. We stop at the booking.
Your ad agency, your CRM person and your "AI chatbot" guy each own a piece and blame the others. We own the whole path from click to calendar.
| Typical ad agency | DIY tools / freelancers | Lead Crack | |
|---|---|---|---|
| What they measure | Clicks, CPL, impressions | Nothing, unless you build it | Booked appointments & revenue |
| Speed to lead | Not their problem | Depends who's free | Under 60 seconds, 24/7 |
| Follow-up | None | Templates you set up yourself | Multi-channel, runs until they book or opt out |
| CRM & automation | Outsourced or ignored | Half-built | Built, connected and maintained |
| Accountability | Split across vendors | You | One team, one number |
| Who owns the data | Often the agency | You | You. Always. |
Built by operators
Years of hands-on ads, CRM and automation work for service businesses. We've seen where the leads leak.
AI that sounds like you
Trained on your services, prices and tone. Hands off to a human the moment a lead wants one.
You own everything
Ad accounts, CRM, data and automations are yours. No hostage situations if you leave.
Results
Real campaigns. Real numbers. Nothing made up.
We're publishing case studies as client engines go live. Each one will show the same metrics we report to clients.
[Industry] · [Location]Case study in progress
[Client result headline, e.g. "X booked jobs in 30 days from old leads"]
—Booked appts
—Avg response
—Cost / booking
[Industry]Coming soon
Before vs after: response time, booking rate, cost per booked appointment.
—Before
—After
—Change
[Industry]Coming soon
Video testimonial slot. Owner, on camera, in their own words.
—Leads
—Booked
—Revenue
Every number we publish comes from a client's CRM and ad accounts, with their permission. If we can't show the dashboard, we don't show the number.
Built by people who've done the work
6+ years building ad campaigns, CRMs and automations for service businesses across the US, UK, Australia and Canada.
Home servicesCleaningTruck & fleet repairShort-term rentalAgencies
How it works
From audit to booked calendar in 30 days.
Day 0
01
Lead Leak Audit
We send your business a test enquiry, time the response and map every leak. Free.
Week 1
02
Blueprint
Your engine planned out: offers, scripts, qualification rules, pipeline and targets.
Weeks 2–4
03
Build & launch
We build, connect and test everything, then switch it on. Your team gets a short training.
Ongoing
04
Run & improve
Weekly optimisation, monthly reviews, one dashboard from ad spend to revenue.
Live in 30 days, or next month's fee is on us.
Once you've given us access and signed off the blueprint, your engine goes live within 30 days. If it doesn't, you don't pay our next management fee. We carry the delay, not you.
Straight answers
Questions owners ask us.
Don't see yours? Ask on the audit call. We'll tell you straight if we're not a fit.
Will AI annoy my customers or sound robotic?
It's trained on your services, pricing and tone, and it writes like a helpful person on your team. The moment a lead asks for a human or something complex comes up, it hands over to you instantly with the full conversation.
We've been burned by agencies before. Why is this different?
Most agencies report clicks and cost per lead. We report booked appointments and revenue, because we control the whole path. You own every account, so you can see everything and nothing is held hostage.
Do I have to switch CRMs?
Usually no. We build on GoHighLevel and connect to most major CRMs, calendars and field-service tools. If your current setup is holding you back, the audit will show you why.
How fast will I see results?
Speed-to-lead and missed-call text back work from day one. Dead lead revival campaigns usually produce conversations in the first week. Paid ads need a few weeks of data to optimise properly.
What does it cost?
A one-time build fee plus a monthly management fee. Ad spend is paid directly to Meta and Google. Your exact price depends on lead volume and scope, and you'll get it in writing after the audit, with no pressure to sign.
Who is this NOT for?
Businesses with low-value one-off sales, no capacity to take more work, or no one to show up to booked appointments. If that's you, we'll say so.
Free Lead Leak Audit
Find out how many jobs you're losing. Then decide.
A 15-minute call and a report you keep, whether you work with us or not.
- 01A real test enquiry to your businessWe time your actual response, before the call
- 02Your leak mapWhere leads go cold in your process, and roughly what it costs
- 03Your 30-day engine planExactly what we'd build, in what order
We only take on a limited number of new builds each month.